The analyst you never hired
Connects to your store, crunches the numbers, and sends you a weekly brief in plain English. No complex setup. No spreadsheets. Just answers.
By joining, you agree to our Terms and Privacy Policy. No spam, ever.
Live Preview
Your Monday morning brief
The Bottom Line
Your week, explained in plain English.
Revenue up 2.8% but AOV dropped 10.9% — more orders at lower cart sizes. A refund rate above 20% consumed most of the upside.
Action
Restock Ceramic Mug Set — 2x avg conversion, 4 days left.
149 store owners said the same thing.
These frustrations kept coming up — over and over again.
“I don’t trust my own numbers”
Your analytics tools show different numbers. Orders show as “direct” when they came from campaigns. Tracking breaks after platform updates. You’re making decisions on data you can’t verify.
Precisely / Drexel University, 2025
“This is way too complicated”
Analytics setup, tracking tags, attribution pixels, reporting scripts. You’re running a business, not a data engineering team. You need answers, not another dashboard to configure.
SCORE Small Business Research
“I see the what, never the why”
Revenue went up 12%. Great — but why? Which products drove it? Are returns eating the margin? Your dashboards show what happened. Nobody tells you what it means.
Forrester Research
Your store, explained
Connect once. Revenue, products, returns — analyzed and delivered in under 2 minutes.
Connect your store
One-click OAuth, read-only access
Stores
ShopifyConnected
AmazonSoonAd Platforms
Meta AdsConnected
Google AdsConnected
TikTok AdsConnected
AppLovinSoonSee your Pulse
Real-time metrics with anomaly detection
Revenue
$6,006
+2.8%Return Rate
4.2%
-0.8%AOV
$80
-10.9%Customers
67
+18%Profit
$422
-30%Trend
↗ Revenue tracking 12% above last week's pace. Tuesday drove 40% of the total. z=2.4
⚠ Return rate elevated vs 30-day average. Sizing complaints on Linen Tote. p<0.05
✓ New customer acquisition up 33% — 12 first-time buyers this week. z=1.8
5 sections. Plain English. Delivered on your schedule.
The Bottom Line
Profit waterfall & activity
Profit Waterfall
Orders
82
+24%AOV
$80
–11%New Customers
12
+33%Revenue climbed 2.8% to $6,006 on 82 orders — your best order count in 6 weeks. But AOV dropped 10.9% as cart sizes shrank, and a refund rate above 20% consumed most of the upside. Gross profit fell 30% to $422.
→ Focus on reducing returns and improving AOV to convert volume into profit.
What Sold
Product performance ranked
Ceramic Mug Set drove 47% of revenue at $2,820 (+34% WoW). Spring Lavender is #2 at $1,440 but stock drops to 3 days at current velocity.
⚠ Spring Lavender will stock out by Thursday at current sell-through rate.
What Came Back
Refunds & return analysis
$1,260
refunded
14
returns
+4.2%
vs last week
14 returns this week — $1,260 refunded, eating 21% of gross revenue. Linen Tote accounts for 8 of 14 returns. 71% cite "runs small" as the reason.
→ A sizing guide on the Linen Tote page could cut returns by 40-60%.
What You Spent
Ad performance by channel
Meta$1,2403.2xGoogle$8602.8xTikTok$4201.9xTotal ad spend: $2,520 across 3 channels. Meta leads at 3.2x ROAS, TikTok underperforming at 1.9x. Blended ROAS: 2.7x — above breakeven but below your 3.5x target.
⚠ Consider shifting $200 from TikTok to Meta where ROAS is 68% higher.
What To Do
Prioritized actions
Act on
Restock Ceramic Mug Set — 3 days of inventory left.
Add sizing guide to Linen Tote — 71% cite fit.
Worth considering
Run Tuesday promo again — 40% above avg revenue.
Two urgent actions this week. The Ceramic Mug Set restock is time-critical — at 4 units/day, you'll stock out by Friday. The Linen Tote sizing issue is costing $890/week in returns.
→ Tuesday promo is optional but has strong data support — repeat if bandwidth allows.
How You Get It
Where your brief lands — no login needed
Mon 7:00 AM — Your brief arrives
Ask questions, get alerts — before problems become costly.
Chat with your data
Ask anything in plain English
Smart Alerts
Know before it costs you
Ceramic Mug Set — 3 units left, selling 4/day
4m ago
Revenue hit $5K — best day this month
2h ago
$487 order — returning customer, 3rd purchase
5h ago
Stop guessing. Start knowing.
The analyst that replaces the dashboards you never check.
By joining, you agree to our Terms and Privacy Policy. No spam, ever.
How briefpeak compares
The only e-commerce analytics tool that writes your reports for you.
See detailed comparisons →| Feature | briefpeakRecommended | Built-in Analytics | |||
|---|---|---|---|---|---|
| Reports | |||||
| Written narrative briefs | |||||
| Email delivery | Basic reports | ||||
| PDF export | |||||
| Intelligence | |||||
| Tells you what to do next | AI chat only | ||||
| Return reason analysis | |||||
| Real-time alerts | Limited | ||||
| Period comparison | |||||
| Data | |||||
| Ad spend tracking | ~15% accuracy | ||||
| Product analytics | LTV focused | Basic | |||
| Experience | |||||
| Works without training | |||||
| Free tier | Limited | 30 days only | |||
| Pricing | Free — $59/mo | $129 — $1,129/mo | $149 — $499/mo | $25 — $150/mo | Included |
Feature comparison based on publicly available information as of May 2026. Prices may vary.
briefpeak
RecommendedFree — $59/mo
Reports
- Written narrative briefs
- Email delivery
- PDF export
Intelligence
- Tells you what to do next
- Return reason analysis
- Real-time alerts
- Period comparison
Data
- Ad spend tracking
- Product analytics
Experience
- Works without training
- Free tier
$129 — $1,129/mo
Reports
- Written narrative briefs
- Email delivery
- PDF export
Intelligence
- Tells you what to do nextAI chat only
- Return reason analysis
- Real-time alertsLimited
- Period comparison
Data
- Ad spend tracking
- Product analytics
Experience
- Works without training
- Free tierLimited
$149 — $499/mo
Reports
- Written narrative briefs
- Email delivery
- PDF export
Intelligence
- Tells you what to do next
- Return reason analysis
- Real-time alerts
- Period comparison
Data
- Ad spend tracking
- Product analyticsLTV focused
Experience
- Works without training
- Free tier30 days only
$25 — $150/mo
Reports
- Written narrative briefs
- Email deliveryBasic reports
- PDF export
Intelligence
- Tells you what to do next
- Return reason analysis
- Real-time alerts
- Period comparison
Data
- Ad spend tracking~15% accuracy
- Product analytics
Experience
- Works without training
- Free tier
Built-in Analytics
Included
Reports
- Written narrative briefs
- Email delivery
- PDF export
Intelligence
- Tells you what to do next
- Return reason analysis
- Real-time alerts
- Period comparison
Data
- Ad spend tracking
- Product analyticsBasic
Experience
- Works without training
- Free tier
Feature comparison based on publicly available information as of May 2026. Prices may vary.
Simple, transparent pricing
Launch pricing — locked in for waitlist members.
Free
For stores just getting started
Up to 100 orders/mo
- Simplified weekly brief (Bottom Line)
- Pulse: Today + This Week
- Large order alerts
- Email delivery
- 1 store
Starter
For growing brands
billed annually
Up to 500 orders/mo
- Full weekly brief + monthly summary
- Pulse: all 5 time lenses
- All alerts + PDF export
- Brief archive & drill-downs
- Email delivery
- 1 store
Growth
For scaling brands
billed annually
Up to 2,000 orders/mo
- Everything in Starter
- Daily briefs + quarterly summaries
- Slack integration
- Ad platform connectors
- Multi-store support
- Priority support
Processing more than 2,000 orders/month?